Clifford Lane Limited

Blink Payment is a trading name of Fidelity Payment Processing Limited. Blink Intermediary Solutions, a trading name of Iris Insurance Brokers Ltd, introduced Clifford Lane Limited to Blink Payment and facilitated access to its payment services.

At a glance

Business: Insurance brokerage
Challenge: Outdated payment setup with no online payment links or repeat payment functionality
Solution: Modern payment platform through Blink Payment, with access facilitated by Blink Intermediary Solutions
Result: Paylinks live on the website and within client communications, repeat payments in place, and significantly reduced reliance on phone-based payment collections.

Background

Clifford Lane Limited is a Kent-based insurance brokerage founded in 2017 by Nigel Smith, who brought over 40 years of industry experience to building a client-focused business from the ground up.

For the past decade, Nigel has worked with Blink Intermediary Solutions, which connects UK insurance brokers with products, services and solutions that help them trade more effectively, operate more efficiently and grow their businesses. Working with brokers of all shapes and sizes, Blink provides access to a wide range of insurance facilities and business support solutions.

Through that relationship, Nigel became aware of Blink Payment and the payment solutions it provides to insurance brokers. When his existing card payment arrangements changed, Blink Intermediary Solutions facilitated access to Blink Payment as a potential solution.

The challenge

When Clifford Lane’s existing card payment arrangements changed, Nigel needed to find an alternative provider quickly. Clifford Lane wanted more than a standard card payment solution. The business was looking for online payment links, repeat payment functionality and a simpler way for clients to make payments without needing to pick up the phone.

Clifford Lane had a clear requirement: clients needed to be able to make payments in their own time, without every transaction requiring a phone call. While various options had been considered previously, Blink Payment offered the functionality and flexibility the business had been looking for.

The actions

When the need for a new payments provider arose, Blink Intermediary Solutions facilitated access to Blink Payment.

Rather than simply replacing card payment capability, Blink Payment offered paylinks that could be embedded on the website and within standard client communications, repeat payment functionality for recurring premium collections, and a platform aligned to the needs of a modern brokerage.

The Blink Payment team supported Clifford Lane throughout the onboarding process, ensuring a smooth transition and helping the business make full use of the platform’s capabilities.

This reflects a broader strength of Blink Intermediary Solutions: connecting brokers with products, services and specialist partners that help support growth, improve efficiency and solve practical business challenges.

The result

Clients can now pay in their own time, without employees at Clifford Lane having to take a call for every transaction. Paylinks are live on the website and embedded within standard client communications. Repeat payments help manage recurring premium collections without manual intervention.

The friction that had become part of the payment process was removed almost immediately, creating a more convenient experience for clients and a more efficient process for the business.

“It was just [a matter of] finding a payment partner that we could move forward with, instead of what you might call an old-fashioned legacy one.” – Nigel Smith, Director, Clifford Lane Limited

Where they are now

Paylinks are live and repeat payments are operating successfully. Clifford Lane can now offer clients a more flexible payment experience while reducing the administration associated with manual payment collection.

By implementing Blink Payment, Clifford Lane has adopted a payment solution that supports both the business and its clients’ needs. The combination of paylinks and repeat payments has created a more convenient and efficient payment journey while reducing reliance on manual processes.

Clifford Lane was introduced to Blink Payment by Blink Intermediary Solutions. Following that introduction, the business implemented paylinks and repeat payments, helping to reduce its reliance on manual payment collection and provide clients with a more flexible way to pay.

Blink Intermediary Solutions is a trading name of Iris Insurance Brokers Ltd, which is authorised and regulated by the Financial Conduct Authority (FCA) Register number: 310825. Iris Insurance Brokers Limited registered in England and Wales under registration number 4072404. Our Registered Office is The Baxter Building, First Floor, 80 Baxter Avenue, Southend-on-Sea, Essex, SS2 6HZ.

Blink Payment, a trading name of Fidelity Payment Processing Limited registered in England and Wales with registered number 08004359.