Prosura
Faster payments, fewer phone calls, less admin

Proudly independent
insurance broker
Based in
Wakefield, Yorkshire
A modern business
with a service-first ethos

Use Case:
The challenge
Prosura is a modern, independent insurance broker supporting business owners across the UK. With a practical approach and a strong belief in making life easier for entrepreneurs, the company delivers far more than policies – they provide peace of mind. Combining deep industry knowledge with a customer-first mindset, Prosura continues to earn trust as a reliable business partner – one that “just gets it done.” As the business scaled, Alison Dawson, Head of Broking and Compliance at Prosura, recognised that their existing payment systems were no longer fit for purpose. Relying on cheques, cash, and phone-based card payments created unnecessary risk and slowed down operations.
Payment collection was manual and time-consuming, and lacked the security and flexibility clients expect. Tracking and reconciling payments was equally painful, placing pressure on the admin and finance teams. More importantly, the outdated methods created friction in the customer journey, which risked delaying payments and undermining trust.
So, the company needed a more modern, secure, and efficient solution – especially one that could handle bank transfers and reduce the risks associated with taking payments over the phone.
The solution
Blink Payment offered exactly what Prosura was looking for: a fully integrated payment platform with flexible features, enhanced security, and a seamless experience for both staff and customers.
One standout feature was payment links, which allow customers to send secure one-off links directly to them. This eliminates the need for payments over the phone and instantly enhances trust.
“With payment links, we can send a secure, professional link directly to the customer, allowing them to pay at their convenience. It’s made the process faster, safer, and more user-friendly.” - Alison Dawson, Head of Broking and Compliance.
Blink Payment also provided smooth onboarding, with full support in transitioning away from outdated systems. Within days, Prosura was up and running with payment links and bank transfer options – giving the team better control, faster reconciliation, and improved visibility over all transactions.
The outcome
Since switching to Blink Payment, Prosura has seen a significant improvement in payment handling — both internally and externally. Manual processes like chasing payments, recording cash, and taking card details over the phone have been replaced with simple, streamlined digital tools.
Key benefits include:
- Reduced admin – Less time spent chasing or processing payments.
- Faster payments – Customers pay quicker with no need for phone calls.
- Enhanced security – Sensitive data is no longer handled manually.
- Improved user experience – A smoother, more modern experience for clients.
- Operational efficiency – Payments and reconciliation are now far easier to manage.
“Blink Payment has not only improved the way we get paid but also freed up our team to focus on what really matters — delivering great service and growing the business.” - Alison Dawson, Head of Broking and Compliance.
With a more modern and secure payment system in place, Prosura is well-positioned to continue scaling its operations while maintaining the high standards of service its clients have come to expect. Blink Payment has helped reduce the noise in the background, giving the team time to focus on what matters: people, not paperwork.